"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
It doesn’t make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.
The metaphor is asinine the explanation is confusing and it’s lost on almost everybody who buys this.
I have had this brand of chocolate before and it is quite good however.
I have never been in or adjacent to a situation where I had to measure chocolate packaged and sold to be eaten as-is in a recipe by squares broken off of a bar, at the demarcations pre-scored into the bar. If I needed that much control I’d grate it or use a chocolate that came pre-granulated, like baking kisses.
For chocolate bars meant to be eaten, the score lines are very much for sharability first. Any use of them for culinary measurement is at best a peripheral feature.
This probably doesn’t hold true for baking chocolate. But Tony’s isn’t baking chocolate.
I’m gonna be real here when I saw one of these bars for the first time I just assumed they were assholes and didn’t look any further into why the bar wasn’t cut in a usable way.
Some info, that’s interesting and helps balance this blatant advertisement. Tony’s was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that’s part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn’t. He started out Tony’s Chocolonely to attempt to change the chocolate industry. He’s not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they’ve lost sight of the aim: slave-free chocolate.
Damn that’s just an ad. There is no escape
Neato advertisement!
Products looks like shit.
I see Saddam Hussein in the bottom left there. The meme know no bounds!
It’s also why I no longer buy it. It’s a PITA to eat.
If they paid the farmers more they could just make regular shaped chocolate
They cut out the white chocolate south and milk chocolate north.
They literally do, and their chocolate is a little more expensive because of it
But they’re not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can’t just fix the industry all on their own
Cadbury (whoever owns them, forget the name rn),
Kraft, now called Mondelez
Also Mars is the largest confectionery brand
Ok, I was actually pretty sure Mondelez was the name but was too lazy to google it
And I almost said mars instead of Hershey, then mistakenly thought Hershey’s owns Mars when I know Mondelez owns Hershey and so I basically listed them twice
Don’t Lemmy right after you wake up, kids, you’ll look silly
Fuck Nestle
I’m a simple man. I see “Nestle” and my rage knows no bounds.
Oh yeah they do chocolate too
Fuck Nestlé, I try to forget they exist and buy anyone else’s shit
I think that is exactly why this company was founded.
The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.
Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.
And miss out on this marketing opportunity? Lol don’t be ridiculous.
Maybe they should spend less money on a fancy mold for their chocolate and more on better sourced cocoa beans with less lead in them: https://www.consumerreports.org/health/food-safety/lead-and-cadmium-in-dark-chocolate-a8480295550/
Sure, gram for gram, Tony’s has 34% more lead than California would like, but their chocolate is still sold in the state.
To add to what @Maalus@lemmy.world pointed out, the Mast bar is 70g for $8, while Tony’s bar is 180g for $6.
Gram for gram, Mast is more than triple the price.
There is absolutely no difference in price between the two - i.e. a “fancy” one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn’t cost more than $200 or so
Wow, techno music is so versatile.
Do you also find it hilarious to use the word techno whenever somebody mentions EDM?
One time this dude who is maybe a little autistic, possibly very autistic, made this super detailed post about all the different genres of electronic dance music. If you know anything about it, you know there’s some hyper-specific sub genres out there, and this dude took the time to not only list them all out, but verbally describe what made a piece of music fit into one genre versus all the others.
Obviously I replied with something like “Man, I love techno.”
To be honest, this is the first time I’ve had the opportunity to do so.
Am I the only one that thinks its ridiculous to eat an ounce of chocolate a day?
Then… Don’t?
I’m pointing out that I already thought that was a “dangerous” amount of chocolate to begin with. I don’t understand the concept of doing something unhealthy consistently but not expecting any negative consequences.
you’re right, you need at least 7 a day to keep diabetes at bay!
Thanks for the advertisement?
Too bad about all the lead in them. They’re not as bad as some brands, though.
I’m not sure if OP was intended as an ad or not, but I think we should have an informal rule that if a top post is about a product, we should all upvote the comment that has the worst fact about that product. It’s the only way to be sure.
Holy shit that article has, like, every decent chocolate bar.
I know right. I’m sticking to cigarettes.
The lead and cadmium are in there on purpose, to enhance taste. Have you ever had chocolate without lead and cadmium? It tastes nasty
An ounce of their Dark Chocolate has 134% of the California MADL dose of 0.5 micrograms of lead, for those wondering about details.
micrograms, which is 1/1000 of a milligram. No amount of lead is considered safe, but you would need to eat allllottttttt of this chocolate before it would get to a level that, for example, a doctor would be concerned about. Ars Technica has a good write up about the CR report
Not that I’m trying to shill for Big Chocolate. When I saw the report, I definitely made a conscious effort to cut back to once a month or less.
Ah yes, sorry, I’ve corrected my comment to micrograms.
An ounce is about 29 grams in non-freedom units, for those wondering
I’ve bought drugs before, I know how many grams in an ounce
Yeah, I’ve bought enough drugs to know it’s 28g.
Am I blind or can I not find the claim about 134% on the linked page?
Searched for “Tony” there.Well, I’m here now. What do you want?
It’s the first one in the high in lead section
Duh. The page looked on my phone like the article already ended and didnt bother to scroll further down >_>
Forget everything I asked :P
I saw it on there among 20+ other chocolate bars.
Nvmd me. Didnt scroll far enough on the phone to see. Looked like the article was done already
I have half a block of this in the pantry. Thank you. Fuck me.
You can eat it just fine, just don’t eat it regularly for a long time.
if I die by eating dark chocolate, at least I’ll die happy
Except it’s the kind of poison that takes decades to kill you. And it’s bad for braincells too.
The kind of brain damage that makes conservatism look good even if you are making below the average salary.
oh so it’s just like alcohol then, that hasn’t stopped many people before unfortunately
But alcohol is paychoactive and addictive. Lead is non of those things.
Dark chocolate is
Paychoactive and addictive?
Have you been buying your chocolate from the dispensary again?
ooops
no I meant just the addictive part
Wow I had no idea, thanks for sharing the source.
Otoh, it makes them sweeter
If it’s good enough to collapse the Roman Empire, it’s good enough to collapse the American Empire!
Well shit
I know, right? It really sucks. They’re honestly one of the tastier bars I’d had. I’ve taken a bit of a step back from chocolate in general, these days. I probably got enough lead exposure as a kid… no need to add any more than is absolutely unavoidable.
Lol, that’s per ounce too.
It’s a good thing I don’t like dark chocolate then
I love it, but I feel obligated to say
"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!
No, it makes sense. I understand, but it makes a lot more sense
It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.
Staggered setup vehicles are the true champions of justice, urging us all to get a grip on inequality within the industry.
My center differential disagrees
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
Do you buy chocolate based on convenience over taste?
Price usually
My internal chocolate bar cost has gone way up. I find the stuff at the bottom (like the stuff at the checkout) doesn’t even taste like chocolate anymore. I usually get something from the specialty section now.
I agree. The budget snack items like chocolate, chips and so on have, in my opinion, lost a lot of quality; they taste a lot greasier, have worse “mouth-feel”, or are just sugar with less aroma depending on the product. I also buy less, but higher quality stuff now in comparison to 20 years ago. (Central Europe here)
Fair, I do remember eating a lot of Tesco Value chocolate back in the day
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lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
Yeah this copy needed a couple more drafts/notes.
I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.
I guess we’ll just have to deal with slavery then
If only there was some middle ground between hard to eat chocolate and modern day slavery.
But the slavery is where the flavour comes from!
That and the lead that is in it.
You break it while the packaging is intact
The geopolitical meta is strong here
It is a mess, which is why I thought it’s intentional to make it difficult to apportion your dose of chocolate, in effect making you eat more. And all this stuff about inequality sounds like the worst BS possible.
Giggity
Especially the dark ones require a lot of force to break. I see it as a challenge.
