Looks like we have 2 so far.

  1. The Lucid Gravity-looks amazing.
  2. Subaru Forrester-ICE.

My question, why would a OEM spend all the effort to get PR on a gas car. To me personally its like boasting old tech. ie Apple using usb-c. Maybe im biased.

  • RaveDamsel@alien.topB
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    1 year ago

    Because the vast majority of people on the planet are still buying ICE cars, that’s why. If there was zero demand for ICE vehicles, you’d be seeing nothing but EVs. But that’s not what’s happening. Companies build what market demand tells them to build.

  • GetawayDriving@alien.topB
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    1 year ago

    I was there. We really only got the Gravity, EV3 and EV4 concepts, plus Sorento PHEV. Santa Fe has a PHEV but doesn’t sound like North America will get it.

  • flyfreeflylow@alien.topB
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    1 year ago
    1. Totally agree! Someday I’ll see one in person, but probably not soon…
    2. Because they don’t have EVs except for the Solterra and need to make money in order to keep paying their workers and shareholders.
  • lostinheadguy@alien.topB
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    1 year ago

    My question, why would a OEM spend all the effort to get PR on a gas car. To me personally its like boasting old tech. ie Apple using usb-c. Maybe im biased.

    Because people are still buying Subarus, that’s why. Right now, Subaru doesn’t really even need the Solterra to continue to be successful. They coast on their reputation. My first car was a Legacy wagon.

    They also redesign their cars on a five-year cycle, which is more frequent than most.

    • FerretThief@alien.topB
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      1 year ago

      Gotta disagree with that sentiment. Feel like this is actually a good way to differentiate between their offerings.

      We’ve always used the term PHEV (Plugin Hybrid Electric Vehicle) take away the plug and it’s HEV. I don’t see the problem. Remember Marketing/Advertising is about communicating things as simply as possible and connect to consumers with meaningful verbiage, not about explaining technicalities.

  • scottieducati@alien.topB
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    1 year ago

    The Forrester absolutely crushes it with parents, outdoorsy folks, and people who deal with winter and may live in the middle of nowhere. ICE is still king for many.

    • enfuego138@alien.topB
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      1 year ago

      2023 year to eat Subaru has sold over 120,000 Foresters to date. That’s their third best selling model and 25% of their volume. Of course they are going to keep marketing it.

  • ZannX@alien.topB
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    1 year ago

    Because the CUV segment that the Forester is in is the biggest consumer segment on the market.