Speaking about the future of ICE-powered vehicles in general, Bierman said: “Australia is safe, the US would be safe, but somebody needs to make a decision. Markets other than that, forget it”. The Senior Technical Advisor said that their European division is “dreaming” in the EV clouds and “doesn’t care” for petrol-powered cars anymore. This makes us believe that Hyundai could take a different road when it comes to the EU-spec version of the i30 N hot hatch.
I wonder how telling this quote is regarding Bierman’s relatively sudden departure.
Regardless, the 2.5T ending up in the Elantra N would probably mean that Hyundai has pulled out of TCR. I don’t really see this all happening unless the market polarity accelerates in the next few years.
My understanding is that overall demand hasn’t slowed but the market is well saturated now so demand for specific automakers appears to be slowing. For example, the Mach E will be lucky to top last year’s sales which is very distressing for Ford when sales are expected to be significantly climbing.