OP doesn’t specify, but I read the gripe as it’s a branded truck that’s basically an advertisement you pay to give to your kid. And it’s geared towards kids exactly to expose them at a young age and make a positive association that will pay off when they grow up.
I like UPS more as a company than FedEx or Amazon because it supposedly has a decent union and actually pays their employees. But the toy itself is still an ad, and I personally don’t view it any more highly than I view similar Amazon truck toys that pander to children. If it were some generic delivery truck I doubt anyone would even notice.
When I was a kid, Dad would bring home these little foam airplanes that the FedEx office in his building handed out as swag for people who used their services. I loved those things, and I’d be lying if that childhood positive association with FedEx didn’t have some small effect on my preferences as an adult – but it was free.. I think that’s a bit less insidious than paying for the privilege of giving my kid merch pushing a particular brand association on them.
It’s like the trades. People shat on those jobs and looked to cushy office jobs. Now trade workers are in demand and no one wants to do it. They’re all jobs that keep society running.
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OP doesn’t specify, but I read the gripe as it’s a branded truck that’s basically an advertisement you pay to give to your kid. And it’s geared towards kids exactly to expose them at a young age and make a positive association that will pay off when they grow up.
I like UPS more as a company than FedEx or Amazon because it supposedly has a decent union and actually pays their employees. But the toy itself is still an ad, and I personally don’t view it any more highly than I view similar Amazon truck toys that pander to children. If it were some generic delivery truck I doubt anyone would even notice.
When I was a kid, Dad would bring home these little foam airplanes that the FedEx office in his building handed out as swag for people who used their services. I loved those things, and I’d be lying if that childhood positive association with FedEx didn’t have some small effect on my preferences as an adult – but it was free.. I think that’s a bit less insidious than paying for the privilege of giving my kid merch pushing a particular brand association on them.
I dunno, I had a Alpha Beta tractor trailer toy and I loved that damned truck.
Well said, nothing to be ashamed of driving for a living.
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It’s like the trades. People shat on those jobs and looked to cushy office jobs. Now trade workers are in demand and no one wants to do it. They’re all jobs that keep society running.
Yah, replace the UPS with USPS and it’d be bangin