If it wasn’t for marketing, cars would just be a form of transportation and not a lifestyle.

Scrolling to the bottom and looking up the author should be the first lesson in Digital Literacy 101.

I follow the news quite closely in Europe: In May, newspapers in Switzerland reported a “slowdown in EV demand”. The actual Q6 sales numbers that came out a month later showed a record growth. The same news outlet then reported that this is “surprising”.

Demand trend forecasting is almost impossible. Newspapers only do it because they know that nohody will hold them accountable for being wrong.

What a sad downfall this is. I remember learning about Toyota in my business class about how they revolutionized car manufacturing and supply chain logistics. Now we can use them as a case study in a political economy class about what happens when private companies get too powerful and use their resources to lobby against competitors instead of innovating.

I hope you are right, but you have to factor in that oil supply will also be reduced if demand weakens. The OPEC will keep prices at a level that maximizes their profits. I have no idea where the price is going to go, but if you expect a crash you might be in for a disappointment.

It does matter how many vehicles are sold because of economies of scale. Profitability is only possible once the production has been scaled up sufficently because of the big investments that are necessary.

The enemy is both weak and strong. “[…] the followers must be convinced that they can overwhelm the enemies. Thus, by a continuous shifting of rhetorical focus, the enemies are at the same time too strong and too weak.”

I thought we are heading towards running out of lithium? Why aren’t battery prices skyrocketing?

It’s almost as if these news outlets don’t know anything about EV economics.