Alright, so for your specific case, it wasn’t necessary, but your experience isn’t typical.
Even having a sign on your building saying what your business is is a form of advertising. At its core, to advertise is just letting people know that your product or business exists, which is why it’s not inherently a bad thing.
Of course you can find examples of it being a bad thing, but it’s not true in every instance.
The resources used to make the sign don’t come from nowhere. They have go be mined, processed, transported, fabricated into a finished product, and shipped again. That’s a non-zero environmental impact even for a basic non-illuminated sign.
By that logic, having buildings is harmful. You’re never going to achieve zero environmental impact no matter what you do.
But again, not all advertising uses physical resources. If an independent artist shares their work on their social media page for people who want to see their content, that’s advertising, and it’s not a bad thing.
But, of course you’re going to nitpick things to hell until you find the exception.
Edit: Actually, come to think of it, building signage can have a net positive environmental effect. You could easily make a sign with reclaimed lumber or other recycled/upcycled materials.
Buildings provide shelter, advertising provides nothing.
Artists who post their work on social media aren’t advertising unless they are also paying to have their posts injected into the feeds of people who don’t follow them.
You’re talking about targeted advertising, buddy. There’s that nitpicking I was talking about, because targeted advertising isn’t the only advertising there is.
How did your first customer know you existed?
I already explained that it was a small town, my first customer called me while I was still finishing up the paperwork to establish an LLC.
I didn’t have to tell anyone, I already had a reputation for tech competency and word travels very fast in small towns.
Alright, so for your specific case, it wasn’t necessary, but your experience isn’t typical.
Even having a sign on your building saying what your business is is a form of advertising. At its core, to advertise is just letting people know that your product or business exists, which is why it’s not inherently a bad thing.
Of course you can find examples of it being a bad thing, but it’s not true in every instance.
Granted.
Agreed.
Hard disagree.
Even where the harm is minimal, it’s still harm. At best, it’s a waste of resources that could be doing something useful.
Why is a sign on your building harmful?
The resources used to make the sign don’t come from nowhere. They have go be mined, processed, transported, fabricated into a finished product, and shipped again. That’s a non-zero environmental impact even for a basic non-illuminated sign.
By that logic, having buildings is harmful. You’re never going to achieve zero environmental impact no matter what you do.
But again, not all advertising uses physical resources. If an independent artist shares their work on their social media page for people who want to see their content, that’s advertising, and it’s not a bad thing.
But, of course you’re going to nitpick things to hell until you find the exception.
Edit: Actually, come to think of it, building signage can have a net positive environmental effect. You could easily make a sign with reclaimed lumber or other recycled/upcycled materials.
Buildings provide shelter, advertising provides nothing.
Artists who post their work on social media aren’t advertising unless they are also paying to have their posts injected into the feeds of people who don’t follow them.
You’re talking about targeted advertising, buddy. There’s that nitpicking I was talking about, because targeted advertising isn’t the only advertising there is.