They’re not saying that. That’s how it’s being reported. What the actual manufacturers are saying is “this is new tech and all the cost is in the up front, so we’re going to lose money per car until the R&D is sufficiently amortized.” Which is then being turned into click-bait headlines of “X Manufacturer is losing $500,000 per car!”
this would make sense if they were consistently communicating this exact message. but instead we get stuff like ford raising prices and justifying it by saying that they’re losing money on their evs - if losing money was both true and expected, there would be no need for them to do or say any of this.
They’re not saying that. That’s how it’s being reported. What the actual manufacturers are saying is “this is new tech and all the cost is in the up front, so we’re going to lose money per car until the R&D is sufficiently amortized.” Which is then being turned into click-bait headlines of “X Manufacturer is losing $500,000 per car!”
this would make sense if they were consistently communicating this exact message. but instead we get stuff like ford raising prices and justifying it by saying that they’re losing money on their evs - if losing money was both true and expected, there would be no need for them to do or say any of this.
They’re raising prices on everything, though. And just because they expect to lose money doesn’t mean they don’t want to lose less money.
huh? they recently lowered prices on the lightning by a good amount
Ford lost $36000.00 on every EV sold last quarter!