I noticed RB Leipzig is not allowed to use Red Bull in the name and even had to alter the logo but Leverkusen has the Bayer name and logo in their crest. How comes?
RB Leipzig is not allowed to be named Red Bull because they owm 2 clubs with the same name in Europe. Red Bull Salzburg was their firat so Leipzig was not allowed to be named Red Bull too.
Nope, there are simply different rules about sponsorship in Austria and Germany.
UEFA came with it so I doubt the federaration of a country itself can decide it.
Because employees from Bayer founded the club 120 years ago. It’s been the name forever and wasn’t bought and used as an advertising vehicle like your example of Leipzig. It’s still owned by the same company, and is the only exception to the German 50+1 ownership rule as well.
There was 2 Red Bull teams and it is not allowed to have both named Red Bull (Salzburg and Leipzig).