“ We have unusually strong marketing connections; Vitalik approves of us; Aella is a marketing advisor on this project; SlateStarCodex is well aware of us. We are quite networked in the Effective Altruism space. We could plausibly get an Elon tweet. ”
From the short investor spiel document. Also they want to just bypass the FDA?
I mean, the clear answer is because it’s not going to work. We all know that but I think it’s worth spelling out.
If they thought they could actually make it work they wouldn’t need to do any of this. They’d sell it to p&g and retire instantly.