“ We have unusually strong marketing connections; Vitalik approves of us; Aella is a marketing advisor on this project; SlateStarCodex is well aware of us. We are quite networked in the Effective Altruism space. We could plausibly get an Elon tweet. ”
From the short investor spiel document. Also they want to just bypass the FDA?
a hit on Aaron Silverbook, and the details are enough to make me guess this is them: https://www.goodreads.com/author/show/17629744.Aaron_Silverbook