We’re living in the #enshittocene, in which the forces of enshittification are turning everything from our cars to our streaming services to our dishwashers into thoroughly enshittifified piles of shit. Call it the Great Enshittening:

https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain

If you’d like an essay-formatted version of this thread to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/13/solidarity-forever/#tech-unions

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  • Cory Doctorow@mamot.frOP
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    10 months ago

    Imagine a boardroom where someone says, “I calculate that if we make our ads 25% more invasive and obnoxious, we can eke out 2% more in ad-revenue.” If you think of a business as a transhuman colony organism that exists to maximize shareholder value, this is a no-brainer.

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    • Cory Doctorow@mamot.frOP
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      10 months ago

      But now consider the rejoinder: “If we make our ads 25% more obnoxious, then 50% of our users will be motivated to type, ‘how do I block ads?’ into a search engine. When that happens, we don’t merely lose out on the expected 2% of additional revenue - our income from those users falls to zero, forever.”

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      • Cory Doctorow@mamot.frOP
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        10 months ago

        Self-help is the third constraint on enshittification. But when competition fails, and regulatory capture ensues, companies don’t just gain the ability to flout the law - they get to wield the law, too.

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        • Cory Doctorow@mamot.frOP
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          10 months ago

          Tech firms have cultivated a thicket of laws, rules and regulations that make self-help measures very illegal. This thicket is better known as “IP,” a term that is best understood as meaning “any policy that lets me control the conduct of my competitors, my customers and my critics”:

          https://locusmag.com/2020/09/cory-doctorow-ip/

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          • Cory Doctorow@mamot.frOP
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            10 months ago

            To put an ad-blocker in an app, you have to reverse-engineer it. To do that, you’ll have to decrypt and decompile it. That step is a felony under #Section1201 of the #DMCA, carrying a five-year prison sentence and a $500,000 fine. Beyond that, ad-blocking an app would give rise to liability under the #ComputerFraudAndAbuseAct (a law inspired by the movie Wargames!), under “tortious interference” claims, under trademark, copyright and patent.

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              • Cory Doctorow@mamot.frOP
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                10 months ago

                This is why self-help, the third constraint, no longer applies. When a corporate sadist says, “let’s make ads 25% more obnoxious to get 2% more revenue,” no one says, “if we do that, our users will all install blockers.” Instead, the response is, “let’s make ads 100% more obnoxious and get an 8% revenue boost!”

                https://www.theverge.com/2023/6/16/23763227/uber-video-advertising-ads-taxi-food-delivery-apps

                Which brings me to the final constraint: workers.

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                • Cory Doctorow@mamot.frOP
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                  10 months ago

                  Tech workers have historically enjoyed enormous bargaining power, thanks to a dire shortage of qualified personnel. While this allowed tech workers to command high salaries and cushy benefits, it also led many workers to conceive of themselves as entrepreneurs-in-waiting and not workers at all.

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                  • Cory Doctorow@mamot.frOP
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                    10 months ago

                    This made tech workers very exploitable: their bosses could sell them on the idea that they were doing something heroic, which warranted “extremely hardcore” expectations - working 16 hour days, sleeping under your desk, sacrificing your health, your family and your personal life to meet deadlines and ship products (“Real artists ship” - S. Jobs).

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