We’re living in the #enshittocene, in which the forces of enshittification are turning everything from our cars to our streaming services to our dishwashers into thoroughly enshittifified piles of shit. Call it the Great Enshittening:

https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain

If you’d like an essay-formatted version of this thread to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/13/solidarity-forever/#tech-unions

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  • Cory Doctorow@mamot.frOP
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    10 months ago

    But now consider the rejoinder: “If we make our ads 25% more obnoxious, then 50% of our users will be motivated to type, ‘how do I block ads?’ into a search engine. When that happens, we don’t merely lose out on the expected 2% of additional revenue - our income from those users falls to zero, forever.”

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    • Cory Doctorow@mamot.frOP
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      10 months ago

      Self-help is the third constraint on enshittification. But when competition fails, and regulatory capture ensues, companies don’t just gain the ability to flout the law - they get to wield the law, too.

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      • Cory Doctorow@mamot.frOP
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        10 months ago

        Tech firms have cultivated a thicket of laws, rules and regulations that make self-help measures very illegal. This thicket is better known as “IP,” a term that is best understood as meaning “any policy that lets me control the conduct of my competitors, my customers and my critics”:

        https://locusmag.com/2020/09/cory-doctorow-ip/

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        • Cory Doctorow@mamot.frOP
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          10 months ago

          To put an ad-blocker in an app, you have to reverse-engineer it. To do that, you’ll have to decrypt and decompile it. That step is a felony under #Section1201 of the #DMCA, carrying a five-year prison sentence and a $500,000 fine. Beyond that, ad-blocking an app would give rise to liability under the #ComputerFraudAndAbuseAct (a law inspired by the movie Wargames!), under “tortious interference” claims, under trademark, copyright and patent.

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            • Cory Doctorow@mamot.frOP
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              10 months ago

              This is why self-help, the third constraint, no longer applies. When a corporate sadist says, “let’s make ads 25% more obnoxious to get 2% more revenue,” no one says, “if we do that, our users will all install blockers.” Instead, the response is, “let’s make ads 100% more obnoxious and get an 8% revenue boost!”

              https://www.theverge.com/2023/6/16/23763227/uber-video-advertising-ads-taxi-food-delivery-apps

              Which brings me to the final constraint: workers.

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              • Cory Doctorow@mamot.frOP
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                10 months ago

                Tech workers have historically enjoyed enormous bargaining power, thanks to a dire shortage of qualified personnel. While this allowed tech workers to command high salaries and cushy benefits, it also led many workers to conceive of themselves as entrepreneurs-in-waiting and not workers at all.

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                • Cory Doctorow@mamot.frOP
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                  10 months ago

                  This made tech workers very exploitable: their bosses could sell them on the idea that they were doing something heroic, which warranted “extremely hardcore” expectations - working 16 hour days, sleeping under your desk, sacrificing your health, your family and your personal life to meet deadlines and ship products (“Real artists ship” - S. Jobs).

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                  • Cory Doctorow@mamot.frOP
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                    10 months ago

                    But the flip side of this appeal to heroism is that it only worked to the extent that it convinced workers to genuinely care about the things they made. When you miss you mother’s funeral and pass on having kids in order to meet deadline and ship a product, the prospect of making that product worse is unthinkable.

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                  • Cory Doctorow@mamot.frOP
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                    10 months ago

                    But the flip side of this appeal to heroism is that it only worked to the extent that it convinced workers to genuinely care about the things they made. When you miss you mother’s funeral and pass on having kids in order to meet deadline and ship a product, the prospect of making that product worse is unthinkable.

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