Reuters had access to a message published on Volkswagen's intranet site in which brand chief Thomas Schaefer admitted partial and early retirements are planned.
their models are no longer desirable to anyone, they threw out their enthusiast models for the most part and have pivoted to boring crossovers and CUVs and their offerings there aren’t competitive and their brand has baggage with that segment’s buyer’s anyway
then they ruined their interiors for the most part.
just bad management coming to roost.
unfortunately this is going to be tough to rebuild from, there’s nothing really good or interesting in the pipeline other than the id buzz and that’s going to be so overpriced that it won’t sell
their models are no longer desirable to anyone, they threw out their enthusiast models for the most part and have pivoted to boring crossovers and CUVs and their offerings there aren’t competitive and their brand has baggage with that segment’s buyer’s anyway
then they ruined their interiors for the most part.
just bad management coming to roost.
unfortunately this is going to be tough to rebuild from, there’s nothing really good or interesting in the pipeline other than the id buzz and that’s going to be so overpriced that it won’t sell