It would be if it was true, but it’s bullshit. Pre-COVID, it was common for many dealer brands to discount 10-15% off MSRP, sometimes 20%, and still make money on each vehicle sold. And that’s not counting the manufacturer profit that is already baked into that as well.
As another example, Tesla’s margins used to be around 30-35% per car, but now are a bit under 20% average from what I remember. Nobody is selling shit at MSRP and only making $200, that’s just nonsense.
Lmao, a car with 20k MSRP has a margin of like $200. In no world is there a 10k profit margin on a 20k car.
That’s just depressing.
It would be if it was true, but it’s bullshit. Pre-COVID, it was common for many dealer brands to discount 10-15% off MSRP, sometimes 20%, and still make money on each vehicle sold. And that’s not counting the manufacturer profit that is already baked into that as well.
As another example, Tesla’s margins used to be around 30-35% per car, but now are a bit under 20% average from what I remember. Nobody is selling shit at MSRP and only making $200, that’s just nonsense.
Tesla makes like $9k per car they sell.