https://youtu.be/2lK2vgxjWeo?si=QZv8TEzAiCKNu7zn
The future of the brand and how their future electrification strategy is do or die for them as the Ariya is middle of the pack.
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Saw the Ariya at auto show recently…seems like nice enough car but like these guys said, it’s like $50-60k+ for mediocre range
A lot of these EVs are significantly more expensive than comparable gas cars and more compromised. I don’t see the value besides convenience of charging if you own a home and instant torque. Otherwise EVs don’t offer enough value proposition
It’s not a value proposition decision to buy an EV, just like it isn’t a value proposition to buy a luxury marquee.
If value proposition was all that mattered, the “smart” choice for vehicles would only be pretty shallow: Civic/Corolla, Camry/Accord, HRV/Cross, RAV4/CRV, and Pilot/Highlander.
At some point emotion has to be involved in the buying process.
Yes this exactly. I feel like so many people expect consumers to act in the way that economists do: making rational, value oriented choices.
In reality, car buyers are making decisions that combine a multitude of factors like driving distance from a dealership, color choices, availability of certain options (e.g. heated seats or a full glass roof).
Take a person trying to buy a midsize sedan for under $35,000 or $XXX/mo. If the Nissan dealer down the street can offer them a blue Altima with ‘snappy handling’ and ‘a nice ride’ for an acceptable price, that will influence them more than a supposed better product value offering of an Accordamry.
When the brand gets the bad reputation, it’s so hard to change back. I don’t think Nissan able to solve their issues easily.
Specifically, I can’t see Infiniti brand having future and Nissan continuing to help their family, Mitsubishi Motor. Mitsubishi Motor should be fine as Renault also helping, but Nissan seems giving up Infiniti.
their CVT pretty much destroyed their reputation and unless they get rid of it (they wont’), it’s a bleak future for nissan.
A lot of Nissan naysayers here but their profit results just reported strong sales and good profit for the quarter (boosted by a weak yen but still). They’re doing something right. I think their lineup right now is good.
they are a shell of the company they used to be, similar to Mitsubishi.