https://youtu.be/2lK2vgxjWeo?si=QZv8TEzAiCKNu7zn
The future of the brand and how their future electrification strategy is do or die for them as the Ariya is middle of the pack.
https://youtu.be/2lK2vgxjWeo?si=QZv8TEzAiCKNu7zn
The future of the brand and how their future electrification strategy is do or die for them as the Ariya is middle of the pack.
It’s not a value proposition decision to buy an EV, just like it isn’t a value proposition to buy a luxury marquee.
If value proposition was all that mattered, the “smart” choice for vehicles would only be pretty shallow: Civic/Corolla, Camry/Accord, HRV/Cross, RAV4/CRV, and Pilot/Highlander.
At some point emotion has to be involved in the buying process.
Yes this exactly. I feel like so many people expect consumers to act in the way that economists do: making rational, value oriented choices.
In reality, car buyers are making decisions that combine a multitude of factors like driving distance from a dealership, color choices, availability of certain options (e.g. heated seats or a full glass roof).
Take a person trying to buy a midsize sedan for under $35,000 or $XXX/mo. If the Nissan dealer down the street can offer them a blue Altima with ‘snappy handling’ and ‘a nice ride’ for an acceptable price, that will influence them more than a supposed better product value offering of an Accordamry.