growing into empty massive markets where there’s zero competition (US, India, China, Japan, Africa).
…what? Those markets are EXTREMELY competitive lol. First off, Africa not having its own football culture? Its probably the one thing that is consistent across the whole continent lol. Football is the biggest sport in probably every single country there, with most countries having healthy leagues that are broadcast consistently.
Back to the no competition, it is way harder to get someone who isn’t a football fan at all to watch a game than to get someone who already enjoys the sport to watch a different game. The US and India already have sports that are entrenched into the top spots, the thing the EPL did is market itself well and made good broadcast deals to be available in those areas even before the big contracts kicked in.
For context, despite the PL being such a huge league, Barca and Real still have way larger global fanbases than any other team bar Manchester United. That’s because those teams dominated the spotlight when the game was expanding. Key differences is the teams around United were given the facilities to flourish and get better with time whilst La Liga funnelled its resources to Barca and Real even more. The EPL didn’t decide to just market United, La Liga decided to market its big two and that’s on them
…what? Those markets are EXTREMELY competitive lol. First off, Africa not having its own football culture? Its probably the one thing that is consistent across the whole continent lol. Football is the biggest sport in probably every single country there, with most countries having healthy leagues that are broadcast consistently.
Back to the no competition, it is way harder to get someone who isn’t a football fan at all to watch a game than to get someone who already enjoys the sport to watch a different game. The US and India already have sports that are entrenched into the top spots, the thing the EPL did is market itself well and made good broadcast deals to be available in those areas even before the big contracts kicked in.
For context, despite the PL being such a huge league, Barca and Real still have way larger global fanbases than any other team bar Manchester United. That’s because those teams dominated the spotlight when the game was expanding. Key differences is the teams around United were given the facilities to flourish and get better with time whilst La Liga funnelled its resources to Barca and Real even more. The EPL didn’t decide to just market United, La Liga decided to market its big two and that’s on them