Almost every aspect of my experience, from the lock screen (widgets, music, shortcuts) - to the home screen (fully themed KWGT setup) - to the back-end add-ons (sidebar, gestures, bixby routines) - is COMPLETELY CUSTOMISED to my usage preferences.

Instantly makes me a power user, in a realm that most iOS users can’t even comprehend. And for comparison, all this would barely qualify as above average in the Android power user world.

They’re definitely being dicks, but you’re riding the wrong horse. Make more sense to bring up their gradual feature omission and slow rate of growth with respect to the prices i.e. declining value-for-money.