As it stands now, it’s difficult for the consumer to make the informed choice that you can make with any of those. And the comparison is that you’d prefer cigarettes that didn’t cause cancer, because they absolutely have the ability to make cigarettes that don’t cause cancer in this metaphor, but they choose not to because they believe they stand to make more money the way things are.
Has a game ever asked you if you wanted to drop down to easy mode when you died too many times? How many times have you said yes? Because given that prompt, basically no one takes up the offer, and they’re more likely to just stop playing because the game is too hard.