SO basically you want the NBA to have an equivalent to the President’s Trophy that even most hardcore of NHL fans don’t give a shit about?

I think we’ll eventually see ESPN and Turner drag themselves kicking and screaming into OTT streaming services that people can subscribe to that don’t require a cable subscription. A lot of regional broadcasters already do this. TSN and Sportsnet in Canada do this. Disney and WBD already have their own streaming services for movies and TV, so maybe they’ll include an add-on for live sports they have the rights to show.