I visited a Chery dealership in Ensenada, BC back in June. The experience felt very upscale from the moment I stepped into the showroom. Even though I told the staff that I was visiting from the US and just wanted to check out the vehicles out of curiosity, they treated me as if I were a customer who was actively looking to buy a car. They showed me a few models, including the new Omoda. I got to fire them up, check out the infotainment system, and took a few pictures with the cars.
Overall, I’d say the brand, one of the oldest Chinese car brands, is a formidable competitor to the Koreans. The build quality and choice of materials was on par with a top trim Hyundai or Kia, but at a lower price, and with a MUCH better dealership experience. The manager of the dealership actually told me that there is internal discussion about expansion to the United States and Canada, but exact dates are still unknown. If they can maintain the same dealership experience, they’ll easily blow the Koreans out of the water. Remember, the Korean brands faced the same stigma when they first came to the USA, but they overcame it. I think Chery can overcome the stigma quite rapidly.
I visited a Chery dealership in Ensenada, BC back in June. The experience felt very upscale from the moment I stepped into the showroom. Even though I told the staff that I was visiting from the US and just wanted to check out the vehicles out of curiosity, they treated me as if I were a customer who was actively looking to buy a car. They showed me a few models, including the new Omoda. I got to fire them up, check out the infotainment system, and took a few pictures with the cars.
Overall, I’d say the brand, one of the oldest Chinese car brands, is a formidable competitor to the Koreans. The build quality and choice of materials was on par with a top trim Hyundai or Kia, but at a lower price, and with a MUCH better dealership experience. The manager of the dealership actually told me that there is internal discussion about expansion to the United States and Canada, but exact dates are still unknown. If they can maintain the same dealership experience, they’ll easily blow the Koreans out of the water. Remember, the Korean brands faced the same stigma when they first came to the USA, but they overcame it. I think Chery can overcome the stigma quite rapidly.