The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • dlrht@lemm.eeEnglish
    2·
    1 year ago

    While I agree that this does avoid enshitification, it’s always possible for a privately owned company to IPO. That’s why all of us are even here to begin with

    • Jojo@lemm.eeEnglish
      2·
      1 year ago

      It’s also certainly possible for a privately owned company (even one owned by a single individual) to undergo enshitification, it is only (if anything) less likely.

    • SamBBMe@lemmy.worldEnglish
      1·
      1 year ago

      It’s probably as good as we are going to get.

      The best options would be an open source, donation supported search engine, but the money required to host/develop that is immense.

      We are all freeloading off of Lemmy right now, unless you are donating to the people who are running the servers. The cost to run a search engine is much higher though – kagi pays (iirc) double digit cents for each search, even before development costs, with the average user doing 700 searches a month. The costs are way higher.