Reddit and its communities are preparing for a life after the platform’s API changes forced popular third-party apps to shut down.
Reddit and its communities are preparing for a life after the platform’s API changes forced popular third-party apps to shut down.
Content quality and the rate of submission has clearly plummeted. /r/all has become stagnant, and completely filled with memes and shitposts. Comment quality has amazingly gotten even worse (4chan level in a lot of cases), and there are definitely less participants on threads.
In comparison, I’ve found commentary in the fediverse to be more active, engaged, and positive than Reddit has ever been - and I was there since before Digg. My kbin feed, with a bit of tweaking and expansion out to other instances, is more useful by far than Reddit ever was, and it’s activity level is beginning to match what used to be common on Reddit.
I think that Reddit was banking on not having a competing centralized corporate entity to absorb their users, and that it would prevent a Digg style exodus from their site. And to some extent, they were right - users, primarily readers still came back to reddit and have continued to do so because it’s still the easiest place to find content on the internet. But, as you can see from the slow heat death of /r/all - that’s changing.
What Spez didn’t count on was that their moderators and content creators - the real engine behind Reddit - would leave. He assumed the thrill of having a large audience would be enough of a carrot to keep them participating while he made the site more difficult to use. This was a significant miscalculation, as anyone who’s ever run a forum knows. Only about 2% of your users on a site will post, which means that if you alienate that 2% by any significant amount, you’ll see a following degradation of non-participating readers as the content dries up.
Huffman should have realized this, as in Reddit’s early days, he and the other admins on the site would regularly post with sockpuppet accounts to keep the content flowing enough to maintain readership. This mess is clearly of his own making, and one that he personally should have anticipated given what he and the other admins had to do to build the community in the first place.
But what’s more interesting to me is what this (and the Twitter debacle) has done to illustrate the flaws of relying on centralized media. It’s created a discussion about the wider internet and an interest in expanding it that hasn’t been really talked about since the last decade. There was no reason to expand out from the centralized services as long as they were working well, fairly, and with an eye towards fostering their communities. It’s when they moved into looking at their users as profit centers, and their moderation of content as a means of social control that it became clear that this contract of social responsibility had been broken.
And when that contract was broken, it broke the soul of Reddit’s community. Nobody wants to contribute to Reddit, because Reddit isn’t about creating a good space for the internet community to grow anymore. It’s about how much money it can make Spez, and most of us really don’t feel like working for him for free.
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I’m really fascinated at how in the lead up to this they consistently alienated moderators and users so into reddit that they looked up 3PAs. Like they really went ham on the users that make their site work and go all shocked pikachu when people leave/disengage/protest. That’s a level of social incompetence I can’t conceptualise when the stakes are this high.
Extremely well said, and I would repost you to the bestof magazine if I didn’t think bestof communities were lame.
As I keep reading about all of this unfolding, a phrase that keeps rattling around in my brain: oppositional defiance disorder.
I am not a doctor or psychiatrist so I am not being too serious by bringing it up, but I am facetiously curious about who has the worst ODD among all the players of this drama.
Is it Steve Huffman and his refusal to back down? Is it the rexxitors who jumped ship on June 12? Is it the redditors who stayed to troll Huffman and his edicts? Or is it the redditors who stayed and are crafting a bespoke cesspool in snoo’s carapace?
What are your thoughts, @arotrios ?
Huffman has always been a narcissist, and notoriously thin-skinned when it comes to people challenging him - the fact he’d go in and edit other users comments critical of him speaks volumes as to both his sensitivity to criticism and the levels to which he’ll stoop. I think these tendencies and Reddit’s slow turn towards autocracy were exacerbated with the Tencent investment, and has only accelerated as the site attempts to become profitable.
So, I was on reddit for over 11 years, but I didn’t arrive there from Digg. I remember a big kerfuffle surrounding Huffman and his willingness to change critical comments, but I was fairly oblivious to the ramifications of all that. I think I was just largely enjoying the halcyon days of Pao where you didn’t have to think about reddit’s corporate structure too far beyond how skivvy Conde Nast was.
This current controversy I guess seemed more relevant to me because I exclusively used 3PA to access reddit. Back when I had iPhones, I was paying for one of the tiers of Apollo because I liked it so much. I am pretty sure I used to use alien blue way way back in the day. I used these mainly because reddit didn’t have an app on offer at all at these times and reddit for mobile was just inoperably clunky to use. As a share of the market, I was already brand loyal by the time reddit finally saw the writing on the wall that there was a need for an app. Now that I’m on Android, I was using Infinity (mixed feelings there about the fact that Infinity kept operating and I’ve since migrated and deleted my reddit accounts). I still feel resolved in my decision to leave reddit out of the principle of it all, and solidarity with Christian’s mistreatment even though my app of choice is apparently staying online.
You refer to the Tencent movement as a notable moment that shifted the course of reddit. Any other pivotal moments that come to mind for you @arotrios ?