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Science@piefed.worldEnglish · 21 days ago

Fertility drive women’s desire for luxury: Women demonstrate a stronger desire to purchase conspicuous luxury goods during ovulation

www.eurekalert.org

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Fertility drive women’s desire for luxury: Women demonstrate a stronger desire to purchase conspicuous luxury goods during ovulation

www.eurekalert.org

beep@piefed.worldM to

Science@piefed.worldEnglish · 21 days ago

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cross-posted to:
science@lemmy.world

Fertility may drive women’s desire for luxury

www.eurekalert.org

Hormonal fluctuations associated with fertility are associated with a greater tendency for women to use conspicuous luxury symbols, potentially to be noticed by men, according to a study published September 2, 2026, in the open access journal PLOS One by Aekyoung Kim of Jeonbuk National University of the Republic of Korea, and colleagues.

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