• markko@lemmy.world
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    9 hours ago

    In summary, it claims that Google falsely told publishers that adopting AMP would enhance load times, even though the company’s employees knew that it only improved the “median of performance” and actually loaded slower than some speed optimization techniques publishers had been using. It alleges that AMP pages brought 40% less revenue to publishers. The complaint states that AMP’s speed benefits “were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a ‘nice comparative boost.‘”

    The main reason so many news sites adopted AMP is because it was a requirement from Google for articles to qualify for their Top Stories. As soon as that requirement was removed the number of non-AMP links spiked and has been rising ever since.

    Fuck Google.

    https://wptavern.com/amp-has-irreparably-damaged-publishers-trust-in-google-led-initiatives