User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.

Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

  • pvr@beehaw.orgEnglish
    8·
    1 year ago

    I’m all for shitting on big corporations but the fact that they wanted to create a platform based on activitypub is interesting.

    Adam Mosseri seems to have good intentions with Threads (https://podcasts.apple.com/us/podcast/hard-fork/id1528594034?i=1000619512224). But Zuck/Meta is most likely going to derail that at some point.

    I honestly don’t care for Threads in the long run. My only hope is to follow some people on Threads from a different Mastodon instance. Whatever else they want to do, I don’t care about.

    People should be skeptical but competition to Twitter is good. And even better if that product is built on the Fediverse.