I’ll totally agree that the author did not do a great job of stating their thesis plainly. However, I think that the article isn’t incoherent. The author is writing about why they are surprised and disappointed that France and the Olympics gave Tom Cruise a global spotlight. They claim he’s too much in bed with Scientology to make supporting him possible without supporting them. And they claim that France and french media should know better than to support Scientology.

I think it’s a reasonable objection and I’m glad someone is objecting. Although, again, I agree that the article could have benefited from having that thesis clearly written from the start.