For example, if you’ve made a world building religion generator, and you title it “The Arch Bible” or something like that (i.e. something that’s more of a “brand” than a “description”), then people won’t be able to use a web search engine to find it unless they already know its name. In other words, people don’t search for “The Arch Bible” when they want to find a religion generator - they of course search something like “fantasy religion generator” or whatever - so make sure you put keywords like that in your $meta.title/$meta.description if you want to make it easy for others to find it.

Search engines heavily weight the page title in their search, so it definitely pays to have a $meta.title which appropriately summarizes what your generator does in a few words. It’s fine to have something like “Fantasy Religion Generator - The Arch Bible” as your title - i.e. a description, plus a “brand”. Just don’t leave out the key descriptive terms.

I’m writing this post because I don’t think people realize how the “popular” generators on Perchance actually tend to get popular - it’s one of two things:

1. (rare & temporary) The generator happened to go viral on social media somehow.
2. (common & long-term) The generator’s title and/or description was descriptive, and so random people around the world each day hit their page via a Google search, which can add up to thousands of visitors in just a few months if it’s a popular “topic” that people search for.

Popular generators almost always get popular via #2, and #2 often eventually leads to #1 - i.e. people find it via a search engine, and then share it with their friends on social media, and then at some point (for whatever reason) it goes viral. I think people tend to incorrectly assume that #1 is the main factor in a generator’s popularity (it can be, but it’s rare).

TL;DR: Use appropriate descriptive terms in your title and description if you’d like your generator to become well known. Think about the sorts of keywords that people would type into a search engine to find your generator.