It’s time to change how we cover Elon Musk

Elon Musk gives a thumbs-up while smiley faces melt in the background

Illustration by Kristen Radtke / The Verge; Getty Images

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Today let’s talk about a wild weekend of backtracking at the company formerly known as Twitter — and how it should inform the way we cover Elon Musk and his frequent promises in the future.

On Sunday, Musk said in a post on X that the “Zuck v Musk fight will be live-streamed on .”

He added: “All proceeds will go to charity for veterans.”

This all came as a surprise to Mark Zuckerberg. Behind the scenes, the billionaire’s teams had been negotiating for weeks to nail down details of the fight. Zuckerberg had proposed a date: August 26th, as he would later share on Threads.

But Musk begged off, saying he…

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