'Elemental' was written off as a box-office flop. Then it sprouted legs | CNN
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When “Elemental” opened to less than $30 million in the US in mid-June, box-office analysts and reporters were quick to label the animated movie a “flop,” one that was almost sure to lose money. Yet after steadily playing through the summer, the latest entry from one-time hit factory Pixar appears to have taken a page from the Little Mermaid – namely, by sprouting legs.

Lite Version

When “Elemental” opened to less than $30 million in the US in mid-June, box-office analysts and reporters were quick to label the animated movie a “flop,” one that was almost sure to lose money.

The animated love story is [now] bearing down on $150 million in the US, meaning it will have earned five times its opening-weekend total – a multiple no Pixar movie has achieved since the original “Toy Story.”

  • magnetosphere @beehaw.orgEnglish
    7·
    1 year ago

    Good. I’ve heard that this is a better, more interesting movie than the marketing suggested. Feels weird to root for Disney, but I’ve always liked Pixar.

    • pnutzh4x0r@lemmy.ndlug.orgOPEnglish
      9·
      1 year ago

      Yeah, initially I didn’t plan on going, but my sister took her kids and really enjoyed it… she said it reminded her of her time living in New York’s Chinatown.

      I subsequently took my family and we all really liked it too. It’s not groundbreaking or world changing, but it was a solid and enjoyable film. It is definitely an immigrant story and about how to live up to the expectations of those who sacrificed so much for you, while also finding your own way and living on your own terms, which deeply resonated with me.

      • nlm@beehaw.orgEnglish
        3·
        1 year ago

        Yeah I enjoyed it too. Not their most memorable movie andnot particularity original but it did its thing really well.

    • walkingears@beehaw.orgEnglish
      2·
      1 year ago

      Feels a lot better supporting Disney animation, especially animation based on new concepts, than it does supporting their live-action stream of reboots and movies based on theme park rides. I was thinking earlier today about Disney’s animated films still having some imagination behind them compared to recent live action offerings which feel pretty soulless