Went to see Barbie last night. It was great - taking an idea that could be unwatchable by adults and really running with it. Top notch story, brilliant casting (got a few “no ways” out of me) and it feels like everyone had a blast making it. It’s both brave of Mattel to let them do what they like but, ultimately, a very subversive film is going to help them shift a lot of Barbie toys and merchandise which could leave a bad taste in my mouth. However, this was going to happen (they are exploiting the cross-media potential of a lot of their toy lines) and it had no right to be this good (looking at you Transformers and GI Joe). I imagine there’ll be a large slate of Oscar nominations for this.
Went to see Barbie last night. It was great - taking an idea that could be unwatchable by adults and really running with it. Top notch story, brilliant casting (got a few “no ways” out of me) and it feels like everyone had a blast making it. It’s both brave of Mattel to let them do what they like but, ultimately, a very subversive film is going to help them shift a lot of Barbie toys and merchandise which could leave a bad taste in my mouth. However, this was going to happen (they are exploiting the cross-media potential of a lot of their toy lines) and it had no right to be this good (looking at you Transformers and GI Joe). I imagine there’ll be a large slate of Oscar nominations for this.