I certainly think that Italian football is behind when it comes to creating a brand for the club outside of actually footballing success.

I feeling like Italian clubs and their fans (due to how traditional Italy is as a country) refuse to make the steps in that direction.

I feel like maybe Milan is working towards it more than other but they have a sort of history of being the more progressive club. They’ve worked on partnering/collating with fashion brands, famous bands (rolling stones), etc.

Clubs just need to be recognized more world wide like other PL teams or Barca and RM.