Laziness. I’ve used Galaxy since the OG Galaxy S and I don’t want to move all my shit to another platform.

Tbh I might do so anyway fairly soon. I can’t speak for the rest of the market - tbh I’m probably in a small minority - but I’m not really seeing any good reasons to stay with Samsung or get another Android flagship at this point. No more headphone jack so I have to use inferior overpriced bluetooth trash, no more easily replaceable battery, no more unlockable bootloader for custom ROMs, no more open source advantage (One UI is as closed source as IOS and that’s pretty much the case with all of the big android players - they’ve been using closed source proprietary modifications of android for years now), side loading is becoming more and more limited, no more microSD slot which means no more sane options to increase storage, and now apparently they’re about to take away 10x optical zoom. 10 years ago I was ride-or-die Android but in that time they’ve taken away pretty much every single reason to use one of their devices over an iPhone.

Unless something changes dramatically, my next phone is almost certainly going to be an iPhone pro max, next tablet almost certainly an iPad Pro (possible exception here if flagship Galaxy Tabs keep the micro sd slot).