A lot of the problem is it’s very expensive on the dealer side to be an EV dealer. At least in my experience on the chevy side - you had to have EV trained techs, proper equipment for battery replacements, fast chargers installed, etc etc. Very easily cost anywhere from $100-200k. Smaller, lower volume stores just simply could not afford it.
Not to mention on the sales side with Chevrolet we aren’t exactly incentivized to sell them as MSRP = invoice on all chevy EV’s which translates to practically no money made outside of SFE/holdback/onstar. Add onto that EV customers typically being on the higher maintenance compared to your typical domestic customer and it’s a recipe for dealers not wanting to play ball.
Again, not sure if it’s exactly the same for Ford but I’d be willing to bet there’s some crossover.
A lot of the problem is it’s very expensive on the dealer side to be an EV dealer. At least in my experience on the chevy side - you had to have EV trained techs, proper equipment for battery replacements, fast chargers installed, etc etc. Very easily cost anywhere from $100-200k. Smaller, lower volume stores just simply could not afford it.
Not to mention on the sales side with Chevrolet we aren’t exactly incentivized to sell them as MSRP = invoice on all chevy EV’s which translates to practically no money made outside of SFE/holdback/onstar. Add onto that EV customers typically being on the higher maintenance compared to your typical domestic customer and it’s a recipe for dealers not wanting to play ball.
Again, not sure if it’s exactly the same for Ford but I’d be willing to bet there’s some crossover.