As we begin the holiday season, we have been inundated with the usual array of snowy TV car ads, from the usual suspects: Lexus, Lincoln, Honda, Acura, Toyota, and Hyundai, to name a few. One company seems conspicuously absent: Mazda.
I know Mazda is a small company, but it seems that I would be difficult to grow their brand, especially in a premium direction, if they choose not to participate.
So…where are the Mazda holiday car ads?
Recent interview with CEO said they are prioritizing word of mouth as modern buyers distrust traditional media