As we begin the holiday season, we have been inundated with the usual array of snowy TV car ads, from the usual suspects: Lexus, Lincoln, Honda, Acura, Toyota, and Hyundai, to name a few. One company seems conspicuously absent: Mazda.
I know Mazda is a small company, but it seems that I would be difficult to grow their brand, especially in a premium direction, if they choose not to participate.
So…where are the Mazda holiday car ads?
This makes sense to me in the US market. Mazda is competing for mid to full-size crosser market share. It’s a crowded field of competition. For the actual cars (Mazda 3 and Miata) it’s pretty niche now, and advertising is kind of a waste of money. Enthusiasts know what they want