As we begin the holiday season, we have been inundated with the usual array of snowy TV car ads, from the usual suspects: Lexus, Lincoln, Honda, Acura, Toyota, and Hyundai, to name a few. One company seems conspicuously absent: Mazda.
I know Mazda is a small company, but it seems that I would be difficult to grow their brand, especially in a premium direction, if they choose not to participate.
So…where are the Mazda holiday car ads?
You’re probably right.
But the competition seems to think that a robust television presence is still very worthwhile. And I just wonder if TV ads might build long-term, lasting brand image better than targeted streaming.
I used to love the zoom-zoom commercials. It’s crazy that a tag line started so long ago and on TV when I was a kid stuck with me for so many years and also made me like the brand and buy 4 Mazdas so far lol. Obviously I love the product as well. That being said, I cut the cable cord many years ago. I have seen tons of Mazda ads on YouTube and Instagram tho.