My hands are small

Money.

Ultra is too big and too powerful for what I need it for.

Tried the S23Ultra. Fantastic phone with 2 huge issues for me

a)curved screen and ultrasonic sensor make most tempered glasses a no go.

And i hate using screen protectors. It feels worse for me.

b)very expensive. Now this is no surprise of course as its the most expensive model. What sucks even more is that the base version here in Europe is only 8/256, which i think is low for a flagship like this.

So atm i settled on base S23 which i really like, except the battery which gets the job done, but is nowhere close to S23+ or Ultra.

Small size.

Hate that stupid box design, it’s too big. I don’t need to spend that amount of money.

Plus is within my budget. It has everything I need. I might not need the Ultra’s S Pen. Their capabilities are also similar, with Ultra having more than what I need. It would be a waste to buy something I might not maximise its use, and I also saved enough for the plus. Dont wanna wait more.

Better battery life and a flat screen which makes it that much easier to find screen protectors for it.

S23 base. Flat screen and easy to use with one hand. I chat while I’m pushing the grocery cart mostly, so there’s that.

Flat screen and that i have no ises for the zoom nor for the pen

22U user. I like the 23+ over the 22U or 23U bc of the flat screen. I don’t like the white glare on the sides you get on a curved display (which gets worse with a screen protector on) so I don’t even end up using a screen protector.

I heard the 24U is going to have a flat display

Base model s23 owner. Just want a smaller phone that can be operated with one hand.

S23 base user here: I chose this for the form factor and price. Performance wise there isnt much difference so I prioritized the two factors I mentioned

Money. The 128gb ultra was 350€ more than the 256gb s23

S23+ here. I really considered the Ultra (camera is a great deal for me and they were basically at the same price at the time) but I tried both in person and the Ultra felt way heavier and larger in common use (probably because of boxier shape).

IMHO, if you don’t use s-pen a lot and 10x camera is for travelling only, consider that ease of use is a 365 days advantage