And a new one as well. Buying a car is not the same a buying groceries, it’s a large investment and people are hesitant when it comes to brands they’ve never heard of. That’s what’s happening in Europe, the Chinese manufacturers are taking off, but at a slow pace as consumers are skeptical, even though most of the cars get really good reviews by motor journalists.
But the Chinese know this and are offering really good deals to entice buyers and it’s working.
BYD launched in Australia last year. I can already tell that sentiment towards them is improving (which is an uphill battle), and they are absolutely everywhere already.
And a new one as well. Buying a car is not the same a buying groceries, it’s a large investment and people are hesitant when it comes to brands they’ve never heard of. That’s what’s happening in Europe, the Chinese manufacturers are taking off, but at a slow pace as consumers are skeptical, even though most of the cars get really good reviews by motor journalists.
But the Chinese know this and are offering really good deals to entice buyers and it’s working.
BYD launched in Australia last year. I can already tell that sentiment towards them is improving (which is an uphill battle), and they are absolutely everywhere already.