RIP Ford
The labor cost argument is questionable. Labor costs, per the recent labor contract discussions, we’re only 5% of car costs.
Ford is scaling back its $3.5 billion investment in a Michigan EV battery plant due to slower-than-expected EV demand.
The company will cut jobs at the plant from 2,500 to 1,700 and reduce battery production from 30 to 20 gigawatt hours annually.
Factors for this decision include demand, affordability, and business sustainability.I start to think that the inflation is planned by any companies that don’t benefit by “Made in USA”, pretty much all industries.
Is it actual EV demand or more likely dealer mark up driving people away?
demand disappoints, meanwhile dealerships charge thousands extra in “market adjustments” for EVs.
both of those things can’t be true.
seems more like dealerships just don’t want to sell EVs at a fair price
They also blame increasing labor costs yet Hyundai and Kia are plowing ahead and also giving their labor raises…
Its not that people arent interested in "EV’. They arent interested in Ford’s EVs! The big 3 are faking their EV implementations. They arent available, they are last gen, expensive for an inferior product, and the dealer network actively shuns them.
Not really news, Ford to go bankrupt in the near future.
They should use that money to build out a charging network rather than piggy backing on Tesla’s. The main reason people aren’t buying EVs, besides the cost, is the garbage charging infrastructure in most of the country.
Ford to scale back plant as their EV designs and availability don’t meet market demands.
Guess the unions got what they wanted.
Do these companies expect to ride out gen 1 tech for 10 years while maintaining their overinflated prices?
You’ll have ev converts when and if
- Cars cost under 30k
- average range is 450 miles a charge
- charge time is under 20 mins for 80% capacity
We’ll get there . But a lot more work ahead
Market for >$80k vehicles is saturated regardless of the energy source.