Endrick, a new football star recruited to Real Madrid, quoted Cristiano Ronaldo as his idol. This is also seen with Haaland, Mbappe, Saka, Vini Jr, Rodrygo, Kvara. So many young players today all state Ronaldo as an influence for them. Messi has more accolades than Ronaldo, but the only young players I can think that stated him as an influence is Julian Alvarez and Jude Bellingham. Why do you think most young players respect and admire Ronaldo more than Messi?
Ronaldo has a bigger social influence than Messi. He has played in some of the biggest leagues in Europe and won titles in all of them. He also has been the best player in the CL which has a way bigger audience than most domestic leagues.
I can see this changing though as the next crop of players start to break through. 30-50 years from now all that will matter is their stats and YouTube highlights.