The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
New class of car and marketing?