The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
Because it had all of the right features.
It was based on a compact car (Falcon) so cheap to make and sell.
It had four seats so it was practical.
It could be economical (200 I6) or sporty (289 V8).
It could be a coupe or convertible (and later, fastback).
It had loud styling which appealed to a younger generation.
It was marketed and released just as the first Baby Boomers were coming of age.
It was priced that it could be a second car, a kids car, a first car, or a car for someone downsizing.