The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
Direct from Car & Driver 1965 reprint:
181 inches long.
271 horsepower V8.
2877 pounds curb weight.
0-60 in 5.2 seconds.
$2,589 base MSRP. $188 for HiPo V8. $32 for air conditioning.
That’s just $25,304 in todays money.
A tremendous bargain.
Everything was so much more affordable. :/
Christ, $25,000? Man, having even just a bit of money back then must’ve been pretty cool. I think the closest you could come to a $25,000 Mustang today is by making your payments up to that point.
Or you know, just buying a used one. Hell, you can even just ste-
The median US household income in 1965 was $6900/year.