General Motors said on Thursday it was reorganizing its BrightDrop electric commercial vehicle unit to make it less independent and reduce costs, and that the unit's head, Travis Katz, would be leaving. GM said CEO Katz was leaving at an unspecified date, but did not elaborate on the reason for his departure. GM said BrightDrop, the unit it launched in early 2021, will no longer operate separately from the parent company.
Brightdrop failure is solely on Travis K. He was not asking the right questions and let the product team ride it all along. He wanted to portray a good picture in front of the press and CNBC but he should have remembered that this is not his other gigs where users matter. This company was purely based on product and he had no experience building actual product organization. Also, they should keep all employees who came to work for Brightdrop and fire execs to compensate for the loss. They get paid$$$ and can cruise for longer vs regular employees.
Brightdrop failure is solely on Travis K. He was not asking the right questions and let the product team ride it all along. He wanted to portray a good picture in front of the press and CNBC but he should have remembered that this is not his other gigs where users matter. This company was purely based on product and he had no experience building actual product organization. Also, they should keep all employees who came to work for Brightdrop and fire execs to compensate for the loss. They get paid$$$ and can cruise for longer vs regular employees.