It is better to fail aiming high than to succeed aiming low. And we of Spurs have set our sights very high, so high in fact that even failure will have in it an echo of glory.
— Bill Nicholson
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Exceptional words from Mr. Spurs.
Long-ish, but worth a read -
https://www.theguardian.com/football/2010/aug/14/bill-nicholson-footballs-perfectionist