It sounds like they just partnered with a boot repair shop. At least you can get original Doc parts and soles though. This could make people want to get their boots repaired rather than tossed out.

Truly a modern innovation. Who would of thought that small shops could cobble together old footwear to return it to it’s previously serviceable shape?

But jokes aside are we just pretending like cobbler aren’t a thing now? You could always repair boots like Doc Martens. This is just a brand partner ship for pr reasons.