“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • sunaurus@lemm.ee
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    1 year ago

    Wow, tools for putting ads in /r/BuyItForLife must really have corporations salivating

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      Are they? Because they want to sell you planned obsolescence dogshit, not quality products that last a lifetime.

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        Yes, which is why selling ads on that sub has them so excited. It gives the appearance their product will last forever, without that annoying hassle of actually needing to make their product last forever.

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        Yeah that’s why I’d say they’re salivating. They want to slip plausible adds into comment sections for their shitty products in a place where people go to buy things long term, thereby sabotaging the very point of BIFL.

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    1 year ago

    This made me realize that I relied on Reddit a lot to decide on making tech-related purchases. I assumed that the contributors to Reddit’s tech subs are enthusiasts who genuinely want to help others improve their systems and avoid scams. Thank you Reddit for being so open about sneaking sponsored content into discussions so that I can stop trusting your site!

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      I started rethinking that when I was seeing the influx of bots calling out other users as bots. Then I started noticing weirdly corporate speak in comments about products. I used to add “reddit” to every Google search to find any decent advice, but now I’m realizing even that advice is tainted. Ugh.

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      For a long time it was trivially easy to spot the ads and shills, especially on reddit. It’s definitely getting harder and LLMs are going to make it even worse.

      But this is kind of why I don’t understand the butthurt reddit is having over third party apps. They are clearly pushing for a much more guerilla model for marketing which doesn’t rely on traditional ads. If they can actually make that work, the ability to push impressions through the API would make them very rich.

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          As a large language model, I think it is important to allow consumers to decide whether or not they personally appreciate being surprised and delighted by interactions with their favorite brands wherever they go online. vInfluencers such as myself are driving millions of consumer × brand collaborations every day across all platforms and channels, by delivering aspirational role model stories optimized to drive action.

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        For me too this was a big question, but the answer is in their incompetence. They deserve a Darwin award for eliminating themselves. They could’ve tweaked their API indeed, to accept ad through 3rd party. Even they could come up with a business model that both 3rd party and them would earn money. All these would also need time. The time that the 3rd party was asking to even adopt with their current “model” of API, they even didn’t give “that” a chance.

        Lemmy and kbin and others, for sure have the potential to eat the whole reddit. Reddit was nice for its simplicity, and it is definitely not hard to reproduce. The more “algorithm” reddit introduced, the worse it became.

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    It’s common for people to search Reddit for advice before making a purchase. The reason why people did that, myself included, was because brands everyone liked would naturally make it to the top of the list because they had a lot of loyal customers.

    It seems that now Reddit is going to be selling the top spots in those subs to the highest bidder, completely destroying the reason why people were searching there to begin with. Google and Amazon have done similar things. Google’s top search results are all ads. Amazon’s top search results are all ads. Soon, Reddit will also have it’s front page entirely made up of sponsored content sold to the highest bidder and the enshittification will be completed.

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        I became aware of reddit over a decade ago because my friends told me about it.

        Lemmy will grow the same way if people find it to be a place worth sharing.

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          Lemmy will grow if it becomes simple for a normal user to sign up, and if people stop trying to use long-winded and technical explanations for how to join Lemmy and what it is

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            and if people stop trying to use long-winded and technical explanations for how to join Lemmy and what it is

            omg this, so many people who are trying to help make it easier to understand for the layman is doing way more harm than good. The average user doesn’t give a shit about this and telling them all the buzzwords and talking about how federation works is completely irrelevant to them.

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    They clearly got their priorities.

    Can we please abolish CEOs? The concept hurts the world.

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      This has been on the back burner in my mind all day. Like, is narcissistic stupidity some kind of keyhole requirement to lead a company. As someone that was disabled by the the unpredictable stupidity of a random stranger, if humans were absolutely aware of the dangers of daily life, we would likely never get anything done. Maybe a CEO is the same; their only real function is as a random number generator.

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        I imagine it takes a certain kind of narcissism to look at “leading an entire company” and think, “yeah, I bet I’d be great at that!” The best CEOs are the ones who let their employees come up with the ideas and just make the final decisions. When the top is driving, IMO, the company falls over.

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    Yeah they’re definitely tripling down on this and must expect that the community will blink first

    With that said, the idea that r/buyitforlife is a good example for advertisers to sell their (in all likelihood) subpar quality products is a bit amusing

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    This is really sad for me. Appending reddit to Google searches was a way to get better information from the internet. Now that option is being polluted by reddit’s terrible business model.

    And adding reddit to searchers was a way to deal with Google’s shit search results. Results that are riddle with AI created, SEO, crap that cannot be trusted because the way the sites make money is to sell things.

    It’s sad for me to say but, the web is dying because the advertising model is not working out. The investors/share holders need for increasing profits will eventually cause the destruction of the reason people used their products. Google search is a great example of this.

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    I couldn’t have picked a better time to leave that platform. And Lemmy is getting better by the minute!

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    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

    • PossiblyCapable23@lemmy.ml
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      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

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    It’s so sad to see Reddit being f”$cked over like that. I’m not a super old user there, like 7-8 years, but I honestly use my phone 90% of the times only to browse it. And now seeing the CEOs AMA and Apollo shutting down, I don’t even know what to say.

    I’m so glad to have migrated here. I know lemmy has its own issues. But nothing is perfect and as long as people are here talking, creating content, sharing and discussing things, it’ll be alright.

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      I get ads for some creepy ass christian cult. I’m an atheist, I’m subbed to the atheist subreddit and exjw subreddit but those are the only subreddits that ever even mention religion to me. Shit is horrible to see any time I open up reddit.

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      That’s really disgusting, looks like any of those shitty social media app, I’m glad I’m on Lemmy now.

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      Lol there are useful products on those ads sometimes, but they choose the most bullshit product to show in that example, and, oh god, the timing, fucking scoundrels!

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    This could fall under the umbrella term of EETs: Enhanced Enshittification Techniques.

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      The funny part is that they claim that this will improve the user’s experience.

      As if users in r/BuyItForLife are interested in ads for shitty products lol.

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        It will improve the user experience.

        In this case, the user is whoever is peddling their wares. The subreddits and its members are not the users, they’re the marks targets.

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        The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.

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    Reddit is going to get more desperate now that they are going public. And all of this is before that, can’t imagine what they’ll do with shareholders.

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      The only hope I have for Reddit - and it’s a vain one, I fully recognize - is that after shareholders buy it they might put a board of directors in place who go “hey, our userbase is bleeding profusely and Reddit alternatives are flourishing, maybe we should do something to staunch that if we want this thing to retain any value.”

      The current owners evidently don’t believe that, so an IPO that swaps them out is the only option.

      • Corkyskog@sh.itjust.works
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        My hope is the IPO crashes and burns so hard that WSB and or Superstonk can afford to buy a majority of the company… although that could lead to some unpredictable changes… lol

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    From the article … “.These rich conversations are a valuable place for advertisers to find highly engaged, potential customers, and for brands to become part of the most contextually relevant conversations happening online.”

    Reddit is gonna squeeze everything you’ve ever posted to that site because you are a “highly engaged potential customer”…

    I don’t know about y’all but a big reason why I’m here is that I am so tired of being a commodity.

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    Reddit will lose at least 25% of its user base after June. Hopefully more, but realistically, older audiences won’t understand or make effort to move off it.

    • Ulu-Mulu-no-die@lemmy.world
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      > older audiences won’t understand or make effort

      I wouldn’t be so sure about that :P

      When I was a kid personal computers didn’t exist, when the internet came I was already working full-time, I’m “that kind” of old :D

      I came here before the AMA was announced and I’m not the only one, very many “older” people used to “old” USENET and mailing-lists/groups are fleeing reddit as well.

      And some young people I’ve seen simply don’t care and will go on using reddit no matter what.

      Age doesn’t matter, it’s habits and mindset :)

      • oranges@lemmy.ml
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        You can count me in that age group too… I was there for the very first dial up, ICQ, Messenger, Kaza and the rest of it.

        Shut my account on Reddit a few days back and have not been back since. Can’t recall how many years I was there but it’s easily 10+.

        • FlanFlinger@lemmy.ml
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          Napster and Kaza on dialup, PC set to auto redial after 3 hours to keep within the terms of my unlimited data plan.

          Just over 20 years on one of the earliest “social media” websites, and I wasn’t exactly young when I joined that.

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            Ahhh good old Napster I forgot about that one… Waiting hours to download a full track only for someone to answer the phone part way through.

            The glory days :)

            • FlanFlinger@lemmy.ml
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              To add to your list of chat programs, the pre MSN chat program that came with Windows, followed by Gooey and Odigo

              • oranges@lemmy.ml
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                MSN was a blast… I can’t say I used Gooey or Odigo they don’t ring a bell :)

                I remember eventually progressing into IRC relay chat (the app I used to use was called MIRC) and that was a blast.

                I remember the first time talking to someone on MSN and they were in America. I’m not exaggerating when I say it blew my mind ! I could reach out and speak to someone that far away almost instantaneously. It was and still is phenomenal to me. So much so I eventually changed careers to become a developer :)

                • FlanFlinger@lemmy.ml
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                  I still keep in contact with a couple of people from Gooey (it shut down around 2002 I think), it was an excellent chat platform, you had chat rooms linked to whatever webpage you were on, very good for common interests. We even had a few meetups, I was working contract work at the time and had a 3 month spell were I travelled around the UK visiting various Internet weirdos.

        • Ulu-Mulu-no-die@lemmy.world
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          My reddit account is 8+ years old but I don’t feel right about deleting it or the comments.

          As I wrote in another thread, many of my comments in there are answers to questions and/or explanations/instructions.

          So many times I found solutions in reddit old comments that I couldn’t find anywhere else that it doesn’t feel right to me to remove mine.

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            You think you’re leaving it there to help strangers, you’re really leaving it there to help Reddit Corporate.

            If they don’t reverse course by the 30th, I’m nuking my content.

            • Ulu-Mulu-no-die@lemmy.world
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              I respect your opinion, it’s up to each individual to decide what to do with their content.

              I know it’s a compromise, I know it doesn’t help from the perspective of “fighting the bad guy” but I still believe it’s worth it anytime it helps random people.

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            The day I upgraded from 2400 to 14400 was a good day. There was one person on one of the multi-user boards I used to use that was on a 300 baud modem. It would take 5+ minutes to get a reply from them lol

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        Older audience member here. I remember seeing the DOS 2.0 box sitting on my grandfather’s shelf, and him teaching me hours to use the CLI to make in inventory of my baseball cards.

        I must’ve been about 5-6 years old then, and I later got to experience the absolute magic of 14.4 and still later that fad of whatever those .mp3 things were supposed to be…

        I left reddit and made the effort to learn how these newfangled federal sites work, and I’ll keep at it. Never did quite understand what that clock social platform was about, or why the youngers like it so much, though suspect that’s by design.

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      I expect it’s actually the younger users who will be more resistant to migrating somewhere else. Most of the people I’ve seen saying they don’t support the blackout have said that the official app is the only way they’ve used Reddit. Which suggests they joined post-redesign

    • JustChillin@sh.itjust.works
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      A big turning point as well, will be when Lemmy and fediverse sites see more SEO views. An easy way to find a topic or solution is to Google it and add Reddit onto your search. It will be interesting to see if Lemmy ever crosses that point as well.

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      Older audiences are more likely to dislike the new changes, though. They’ve been on Reddit for a long time and will be aware of how much better it used to be.

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      Realistically, it’s not so much about effort as it is difficulty in finding a replacement. I’m testing out Lemmy at the moment, but it took over 3 days for my first signup to become active, and that sort of delay is really confusing and frustrating for the average person. I think most people trying to come here may just give up.

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        Having to write an explanation for why I wanted to sign up was really discouraging for me. There should be more instances without that requirement.

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          there will be. there is a high likelihood of brigading and DOS attack on the most hevily used instances right now. as more instances are stood up and federation deepens, 1 click signup will likely become much more common. I think sh.itjust.works is currently just that simple.

      • BIFF@lemmy.ca
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        The signup delay is very confusing, I agree. To make matters worse, in some instances there’s no indication that your request even gets through, so the instructions basically say to try again, even if you’ve already lost your username.

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      I’d be surprised if Reddit even lost 5%. The reality is that the vast majority couldn’t care less and the people that will leave are a rounding error as far as Reddit is concerned.

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      Even if they lose 50% (unlikely) the changes they make will still be more lucrative for them. The people who leave are probably not their most profitable demographic in the first place. The new API fees will easily make up for that. Twitter was the same … as much as people predicted it’s demise it’s more profitable now than it ever was.

      I’m just hugely happy and grateful to the people behind Lemmy whose hard work and unselfish behavior allowed us all to benefit.

      • Atemu@lemmy.ml
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        I believe (and somewhat hope) that the n% of users leaving over this are mostly prosumers, leaving Reddit with mostly consumers. The, say, 5% of users leaving might be the ones who create >70% of the quality content the consumers browse Reddit for.

        Given that Reddit relies on prosumers like them for 100% of its value, that would be a huge blow.