Duh! I have a choice between a 100 mi range vs 250+ mi range with good charging network, great s/w and for less cost than the former. Geez! Is that so difficult to figure out why the former won’t sell.
“EV is absolutely important technology, and we are developing it. But [in the U.S.] EVs last year [were] about 6% of the market. This year it is 8%. And out of that 8%, 57% was Tesla. Other EVs are not taking off, inventory is piling up,” he said
So EVs increased their IS market share by 30% in one year, represents about 15% of the light vehicle share in the US, all with lukewarm at best marketing & infrastructure support, and Mazda doesn’t want a piece. Cool. Part of my decision to buy a Volvo EV was based on the way the company has embraced an EV future.
Mazda, tell us your business model Is based on supporting you parts market through unsustainable design & planned obsolescence w/o telling us. Maybe it’s time to bring the hamsters back.
Says the company who makes touch screens turn off while moving, remote start activate via app, that doesn’t even tell you if the car actually started and dial wheels in awkward places to control media
Like Mazda’s drive trains, do not like their user interfaces at all, like the worst of the brands. So fix those first, before you waddle into the EV market and complain no one’s buying you products.
It’s possible some of this is because all the manufacturers, except Tesla, require a worthless middleman. I bought a PHEV this year and every dealer had massive markups over stick plus mandatory worthless dealer add ons like $250 for nitrogen. lol
Some version of “bad cars aren’t selling” is a super hot article subject when the bad cars are EVs.
Note to the Mazda CEO as a current CX-5 Leasee: If you made an EV version of the CX-5 with market competitive stats for $10-15k more than the gasser, I would have already bought it, dumbass.
Yeah let’s make an EV with 90 miles and complain no one is buying our EVs.
Sounds like spin to cover his own ass since Mazda sucks in EVs.
I don’t understand with all the tools and data they have how can a CEO be so out of touch of what the customers actually want.
Homer Simpson: “YOUR EVs are not taking off in the U.S.”
Electric vehicles and hybrids grow to a record-high 18% of U.S. light-duty vehicle sales
Read an article recently that said sales of hybrids was exploding with a year increase of sales with a whopping 48% whil ev sales fell from 67% to only 49% increase.
This is because Tesla has managed to make a cheap car look expensive and desirable, so they have lovely profit margins. Traditional manufacturers have expectations based on their existing lineup – won’t be easy to pass off a no-dashboard plastic interior as elegant when you’ve got a reputation for a more complete interior. That costs money, and with the underlying technology still so expensive it means traditional manufacturers have to lose a lot of money just to hit the same price point Tesla is at.
Either they convince people it’s worth it to pay more, or they try the same trick as Tesla and hope they develop their own fan club, or they wait it out and hope that people start to decide minimal and elegant is actually just cheap, rattly, and loud.
Can’t really blame them for not wanting to face Tesla head on. But they don’t have much of a choice.
Every shitty EV manufacturer say this.
They should make a 100 mile plug-in hybrid for 35K.
Every 6 months I read how the Mazda CEO or some type of board member says the EV market is “not ready to adapt” or “people just aren’t willing to make the switch”. Meanwhile they sell the most vanilla looking EV’s that barely touch 100 miles and cost as much as a used tesla that can get triple the range, looks way better, and has fantastic tech behind it. Yet they have the audacity to be baffled by the lack of sales lmao